Tips On Selling in a Tough Market

Want to buy something new, but you're having a hard time unloading your old place? You're not alone. Here are some suggestions.

Savvy Homebuying

Although the housing market is showing real signs of improvement, there are many folks out there who still can't find homebuyers. If you really need to sell, what's a person to do? Take these ideas into consideration.

Underprice Your Home By 10%

Maryland: A Rosy Story

Homebuilders in Maryland have something to smile about. According to the Washington Times, home sales in the Washington, DC area are the best they've been in recent years. Good news if you want to sell (or buy) in the region.

We know, you're thinking no way. But if you need to unload your place sooner than later, pricing it more aggressively than other comparable homes in your area just might do the trick. A lower price can attract more customers—and those customers could ultimately bid against each other, raising the final price above the “low price” you're asking. Another thing to think about: Has your place been sitting on the market for over a month? You might need to slash the price again to attract a new crop of shoppers.

Stage it Right

Make sure your house is depersonalized (free of knick-knacks and overwhelming evidence that you live there). You want potential buyers to see themselves—not you—living in the home. If reorganizing and redecorating isn't your thing, you might consider hiring a professional home stager that can help make the most of your living space. To find a professional in your area, visit the Real Estate Staging Association website. Also, see our article on “How to Stage a House,” for tips on how to add maximum appeal to your abode.

Become a Savvy Negotiator

If you think you have a real buyer, but they don't seem to want to come up on the price, try not to take it personally. See if there's room for other negotiations. If they come up in price, can you throw in your new flat-screen television or your dining room chandelier? If they won't come down in the price, maybe you can suggest they wait another month to move in. Sure you're selling lower than you want to, but keep your cool.

Spread the Word

Make sure your house is showcased all over the web. Not only should it be featured on (if you're using an agent to sell your home), list your home on Craigslist, Zillow, Trulia, and even Facebook. One of your online friends could share your posting with another friend, etcetera, etcetera, and boom, you have a buyer. It happens all the time.

Ryan Homes Tip: Before you put your house on the market, have it inspected. You want to make sure it's in tip-top shape before anyone considers buying it. To locate an accredited home inspector in your area, visit the American Society of Home Inspectors.